Read before you commit

Three long pieces on how I think about coaching, programming and the sentence people use about their own bodies.

The Industry Is Growing Because People Finally Love The Work

Fitness is not booming because of algorithms or six-week shred plans. It is booming because coaching finally became a career people want to be great at — and clients can feel the difference immediately.

Feb 11, 2026 — 9 min read

Method

How I Build A Program By Hand, The Night Before

No templates, no copy-paste. Here is the exact sequence I use to write a training and nutrition plan for one specific person — and how you can audit your own program against it.

Mar 4, 2026 — 10 min read

Origin

The Step Class That Decided My Whole Career

I taught a step class, told a room full of women to look in the mirror and speak well of themselves, and watched something change. That hour is the reason this business exists.

Apr 1, 2026 — 8 min read

Done reading?

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